News & Press
ISOLÁ AT THE GRAMMY® AWARDS!
Isolá was excited to be featured in the GRAMMY® Gift Lounge, which kicked off the 53rd Annual Grammy Awards in Los Angeles, CA on February 10th, 2011. Both break-through talent and well-known musicians alike visited the Isolá tent to check out all the merchandise from the Isolá Spring 2011 Collection. Celebrities like Jennifer Hudson, LeAnn Rimes and Mya stopped by to see the fabulous heels on display, and many of the guys called their wives and girlfriends on the spot to check on their shoe size so they could surprise them with a pair of Isolá! Winston from Mumford & Sons told us, “These are lovely shoes and my girlfriend is going to go crazy over them!”
Not only did we get the chance to introduce our shoes to celebrities, but we also had the opportunity to be noticed by many industry executives and socialites, who will no doubt be sharing their fashion finds with their circle of friends.
From a marketing standpoint, we were thrilled to be interviewed by the ELLEN Show, E!, bloggers, podcasters and foreign press from Japan, Mexico and Germany. The booth was busy throughout the event, and we were lucky to have great placement next to Solstice who drew the most foot traffic because of their sunglasses’ unisex appeal.
Our booth was hard to miss with the glossy black shopping bags, bright pops of orange and purple and our eye-catching shoeboxes adorning the table. No matter where you looked, you couldn’t miss the iconic Isolá logo!
CELEBRITES & THEIR STYLE OF CHOICE:
The following stars took home their favorite pair of Isolá shoes.
The Isolá Balta:
Cyndi Lauper
Scott Avett (Avett Brothers)
Seth Avett (Avett Brothers)
Kenny Wayne Shepherd
The Isolá Oasis:
Jennifer Hudson
Martina McBride
Hayley Williams (Paramore)
Angela Bassett
The Isolá Ivalee:
Donnie Wahlberg
Pauley Perrette (NCIS)
Yolanda Adams
Janelle Monae
The following celebrities took home Isolá gift cards: Kings of Leon, the ELLEN Show, Muse, LeAnn Rimes, and Stevie Wonder.
